The mediating effect of green culture on the relationship between GHRM and green sustainable performance in Jordanian SME logistics companies

The paper aims to explore the mediating effect of green culture (GC) on the relationship between Green Human Resource Management (GHRM) and Green Sustainable Performance (GSP) in small and medium logistics companies in Jordan. With increasing attention to environmental issues and sustainability becoming crucial for the future of the logistics sector, GHRM practices are gaining importance in enhancing sustainable performance. This study focuses on how promoting GC within organizations can strengthen the effectiveness of GHRM initiatives to achieve better sustainable outcomes. A quantitative research method was used to gather data from SME logistics companies in Jordan through structured questionnaires. Data analysis was conducted using SPSS-29 and Smart PLS4. The results show that GHRM practices have a significant positive impact on GSP in Jordanian SME logistics companies. Key components of GHRM, such as green recruitment and selection, green training and development, and green reward and compensation, were found to be strong predictors of GSP. Furthermore, GC was identified as a mediator between GHRM practices and GSP, showing that GHRM practices contribute to the development of a GC in these organizations. The findings also reveal that a strong GC fully mediates the relationship between GHRM practices and sustainable performance, emphasizing the importance of cultivating a robust GC to enhance the positive effects of GHRM on organizational sustainability. These results provide insights for addressing gaps in sustainable practices within the logistics sector and offer recommendations for managers looking to implement green initiatives in their companies.