A Study on Effect of Foodservice Serving Robot Service Quality on Perceived value, Innovativeness, and Long-term Orientation

Objective : This study examined how ease of use, stability, convenience, and reliability of serving robots in the restaurant industry affect perceived value, innovativeness, and long-term orientation of the customers. Method : This study conducted a survey and collected a total of 235 valid responses among consumers who used serving robots in Seoul restaurants in May 2024. Results : Ease of use, convenience, and reliability had a significant influence on the perceived value, innovativeness, and long-term orientation. Stability, however, did not significantly affected long-term orientation. Implications : The findings highlight the importance of enhancing ease of use, convenience, and reliability in serving robots to boost customer satisfaction and foster long-term relationships.