Digital Economy and Platform Economy Governance: A Study of Challenges and Countermeasures in Public Policies - Based on the Perspectives of China and EU

Abstract: Platform economy has become an important force in promoting the high-quality development of China's economy. Commercial transaction, financial intermediation, sharing economy and entertainment all depend on the development of the platform economy. This article provides an in-depth discussion on the governance of the digital economy and the platform economy, aiming to provide guidance for current and future policymaking by analyzing the main challenges faced by the two countries (China and Europe) in policymaking and proposing practical responses. At the same time, this article will outline the basic concepts, main features and far-reaching impacts of digital economy and platform economy on the global economy, and combs through their development history and key features. By comparing the differences between China and Europe in the governance of digital economy and platform economy, it adopts SWOT analysis to systematically assess the countermeasures taken by the two countries in addressing the governance challenges and their effectiveness.