Analysis of How Industrial Policy and Competition Policy Promote the Development of Cross-border E-commerce EnterprisesTake the Unicorn Company Shein as an Example

Abstract: Since the 20th National Congress of the Communist Party of China, the central government has proposed to realize the economic development model of domestic and international dual circulation. The development of China's cross-border e-commerce industry is in the ascendant, and the unicorn company Shein has achieved successive revenue achievements in recent years. However, there are still problems with the external environment, which is dominated by industrial policy and competition policy. This paper analyzes the current external environment of China's cross-border e-commerce, analyzes the relationship between China's industrial policy and competition policy, and enlightens the competition policy adjustment of China's cross-border e-commerce industry through foreign experience.