The Construction of Female Media Images in the Rise of "Her Culture": A Case Study of The Story of Rose

Abstract: This paper, under the perspective of "Her Culture," takes the TV series The Story of Rose as the research object to explore the construction of contemporary female media images. By analyzing from two dimensionslanguage expression and visual symbolsthis study examines how elements such as speech, tone, vocabulary, music, images, color, costumes, and artwork contribute to shaping female media images through the dual relationship of "signifier" and "signified" from a semiotic perspective. Utilizing cultivation theory, the paper investigates the significance of The Story of Rose in constructing female media images, emphasizing its crucial role in awakening female consciousness, breaking traditional stereotypes, and promoting the de-labeling of female images.Represented by The Story of the Rose, the rise of television dramas from the perspective of "her culture" is not only a revolution in female media images, but also a powerful impact on social and cultural concepts, providing valuable inspiration and reference for building a more equal and inclusive gender discourse system, reflecting the diversified trend of female media image construction.