New Wine in an Old Bottle? The Ideological Morphology of the Thai Online Right

Abstract In recent years, a number of online outlets aligned with the right has emerged in Thai politics. Though it is often assumed that such actors are merely an extension of the Thai state propaganda apparatus, as the moniker “IO (short for Information Operation)” implies, closer inspection of their contents suggests a more complicated picture. Employing the morphological approach of ideological analysis, this article argues that the Thai Online Right articulates a decidedly conservative worldview, upholding a social order centred around the monarchy, and opposing particular instigators of change, similar to more traditional Thai conservatives. The concepts and ideas they deploy to bolster these core ideas, however, seem to emphasise more materialistic and personalised elements, as well as draw from more contemporaneous “Western” right-wing conspiracy theories, making their conservative expression a strange blend of the old and the new. The findings have implications to the study of conservatisms, both in the Thai context and comparatively.