Consumer Behaviour in the Post Covid Economy

This research paper examines the shifts in consumer behavior in the post-COVID economy, focusing on increased online purchasing, government influence through economic stimulus, and the growing importance of sustainable consumption. The pandemic has led to a reliance on digital shopping, shaping new consumer preferences and requiring retailers to adapt. Additionally, government policies have impacted spending trends across socio-economic groups. The study concludes with insights on sustainable consumption patterns, presenting valuable implications for brands aiming to succeed in a rapidly evolving marketplace.