FACTORS INFLUENCING INVESTMENT IN COMMERCIAL REAL ESTATE IN JOS PLATEAU STATE

The investors in real estate are faced with challenges as often stated of knowing if the investment they make will generate returns. The paper aimed to analyse factors influencing investment in commercial real estate in Jos Plateau State, with a view to determining the level of returns of real estate investment. The study adopts survey method using quantitative approach and survey strategy was adopted and data were collected through questionnaire survey. The study adopts multistage sampling because the sampling technique involves taking samples in stages from smaller sampling units. The study revealed that factors that influence residential and commercial real estate were availability of social amenities, return and profit from real estate investment, availability and cost of acquiring land for investment and location advantage of the area. Urban planners and developers should prioritise the inclusion of social amenities in new developments. Collaborate with local communities to identify their specific needs and preferences. Government agencies should invest in infrastructure and programs that support the development and maintenance of social amenities. This includes funding for schools, parks, and public transportation. Real estate investors should consider social amenities as a primary factor when evaluating investment opportunities. Conduct thorough research on the availability and quality of amenities in target neighborhoods.