MANAGEMENT TOOLS FOR INFORMATION-ANALYTICAL SUPPORT OF DIGITIZATION OF INNOVATIVE DEVELOPMENT OF INDUSTRIAL ENTERPRISES UNDER CONDITIONS OF GLOBAL TRANSFORMATIONS

This article examines the role of management tools for information and analytical support in the digitization process of innovative development of industrial enterprises under global transformations.Digitalization is presented as a key element of modern industrial development, enabling enterprises to increase efficiency, foster innovation, and enhance competitiveness.The focus is on how the use of digital technologies, such as Artificial Intelligence (AI), the Internet of Things (IoT), and Big Data, can optimize production processes, enable predictive maintenance, and improve overall productivity.The work highlights the importance of information-analytical systems in managing real-time data collection and their role in making informed strategic decisions.Tools like ERP and CRM systems help integrate business processes and provide management with the ability to perform effective oversight through access to relevant and up-to-date information.This allows enterprises to minimize costs, improve product quality, and respond more effectively to changing market conditions.