ESG e tecnologia: como empresas divulgam aspectos ambientais, sociais e de governança no mundo digital?
This study aims to verify corporate actions to disseminate environmental, social, and governance practices in the digital world. It was supported by discussions on environmental, social, and governance practices; technology, and communication. The identification of the most responsible companies (2013-2022) was carried out using the corporate reputation business monitor, especially Natura, Itaú Unibanco, and Grupo Boticário. To analyze the pages about environmental, social, and governance practices, the platforms Semrush and SimilarWeb measured statistics and audiences, whereas Nielsen’s 10 heuristics guided the evaluation of user experience.
Authors
- Rafael Vergili (ORCID: https://orcid.org/0000-0003-4785-4903)
- Luiz Alberto de Farias (ORCID: https://orcid.org/0000-0003-3642-4780)
- Roberta Beatriz Cirillo Attene (ORCID: https://orcid.org/0009-0000-3877-8879)
Institutions
- Universidade Metodista de São Paulo (BR)
- Universidade de São Paulo (BR)
Publication Details
- Journal
- Organicom
- Published
- 2024-11-05
- DOI
- https://doi.org/10.11606/issn.2238-2593.organicom.2024.220551
- Primary Topic
- Business and Management Studies
- Type
- article
- Field-Weighted Citation Impact
- 0.00