Abordagens teóricas e definições mínimas na pesquisa em Comunicação Pública: construindo o conceito de Comunicação Pública de Estado

Public communication is a rapidly developing scientific and professional field. However, the perception that it remains a concept under construction persists. To elucidate its definition, this study seeks to recognize and systematize the contributions of Brazilian research on public communication. The literature review found three aspects that delimit the area: the agents promoting communication, the content and production ethos, and the communication channels. Such aspects constitute minimum requirements for the concept of state public communication, which, in turn, includes a normative-democratic dimension that enables participation, transparency, accountability, defense of social rights, and governance; and an institutional dimension related to links and trust in institutions and democracy.