Māori ancestral knowledge of communication

Emerging from a need for culturally grounded speech-language therapy in Aotearoa (New Zealand), this study examined Māori (Indigenous people of New Zealand) values and perspectives on communication held within a data set of 2,669 pepeha (ancestral sayings). Analysis of literal translations, context, literary features, and philosophical meanings led to identification of 368 sayings relevant to communication. Thematic analysis of these sayings resulted in eight themes: (a) āhuatanga karere (message and messenger characteristics), (b) mana reo (power and influence of language), (c) reo ā-tinana (body language), (d) te whē (sound), (e) tohu (signs, instructions, marks, visions, omens), (f) whakarongo (listening, hearing, obeying), (g) whanaungatanga (relationships), and (h) whatumanawa (open expression of emotion). These themes identify a holistic view, beyond interpersonal interactions, emphasising the interconnectedness of the human, spiritual, and natural worlds in ancestral communication. Findings contribute a deeper understanding of traditional Māori communication and add to the foundations guiding culturally grounded therapeutic approaches.