Ethics and Aesthetics in Food Tourism in Belém/PA (Brazil)

Objective: The aim of the study is to reflect on the local gastronomy of the city of Belém, in the Brazilian state of Pará, from its postmodern condition. Theoretical Framework: Belém, capital of the state of Pará, has been, since 2015, the Creative City of Gastronomy. This title granted by UNESCO is due to traditional and local food, which has strong indigenous roots and, at the same time, African and Portuguese influence. Furthermore, the postmodern condition puts emphasis on aesthetics, considering that today everything is reduced to criteria of image, appearance and spectacle. Method: The methodology adopted in the investigation has a qualitative and documentary character, as we seek to deepen knowledge about our scientific object. We also look to debate both theory and empirical data obtained mainly on Tripadvisor. Here we seek to analyze the gastronomic offer of the 50 best restaurants in the city of Belém. Results and Discussion: The results obtained revealed that tourists seek authentic and typical experiences, but also innovative ones. In terms of discussion, it is assumed that the presentation of the meals to the customer has aesthetic importance. This study needs to be complemented with other research about the preparation of meals by Chefs and cooks. Research Implications: The research contributes to understand food heritage, offering a basis for thinking about the field of food tourism. Originality/Value: This study contributes to the literature on food tourism. Its relevance and value are evident in understanding and thinking about the importance of food tourism.