Problems and challenges of development of Ukraine: investment and personnel aspect

In the conceptual and methodological sense, the article considers war as a force majeure factor, the action of which has multifaceted negative consequences in the form of increasing risks of physical destruction of human and material resources, deterioration of their quality parameters, in particular, the mental and physical state of health of the population. The magnitude and scope of the loss of national wealth as a result of the full-scale war of the Russian Federation against Ukraine deepened the previously formed contradictions and asymmetries of a diverse nature in the economic system of our country. Socio-economic consequences are manifested in large-scale emigration, the appearance of forcibly displaced persons, a shortage of qualified labor, an asymmetry between demand and its supply in the domestic labor market, and a decrease in the number of jobs. Restoration of life-supporting objects of national wealth is considered as an objective prerequisite for the existence and victory of our state in this war. The article substantiates the leading role of state regulation in recovery by using a set of forms and methods of centralized influence on its organization and planning, presents the principles of participation of international partners in it. In the context of the leading role of the regulatory influence of the state on the reconstruction processes of Ukraine, the need for a systematic approach to solving the tactical and strategic tasks of restoring the economic potential of our country is substantiated. When developing and choosing a model for its restoration, priority should be given to the economic interests of domestic investors, employers, and workers. It was determined that its implementation allows to ensure the achievement of multifaceted positive results in the reconstruction of the economy of Ukraine. Objectively necessary prerequisites for the latter are the management of modernization processes by representatives of Ukrainian entrepreneurship, whose activities are based on the principles and principles of corporate social responsibility of business. In the conditions of war, this involves ensuring the functioning and development of enterprises located in the territory controlled by our state, employment of forcibly displaced persons, improvement of their welfare, compliance with laws and payment of all taxes, establishment of public-private partnership between socially responsible business and state institutions. Investing in rebuilding the economic potential of Ukraine is considered an objective phenomenon that is under the influence of state regulatory levers, the use of which is aimed at creating a favorable investment climate in the country. The negative impact on its state due to the lack of effective taxation, imperfection of land legislation, irrationality of the banking system, the absence of a national state credit investment company functionally aimed at identifying investment priorities with their technical and economic justification, control over the provision of benefits, the annexation of Crimea, the occupation of parts of the eastern oblasts and the conduct of military operations there, shelling of populated areas, which increases the likelihood of investment risks.