The Influence of Causal Factors in Women's Decision-Making to Undergo Cosmetic Surgery in Chiang Mai Province, Thailand

Women and beauty go together. Plastic surgery is one method that women use to enhance their appearance. Improve yourself to be more beautiful. Affects reliability and career opportunities, research objectives To study the causal factors that influence women's decision to undergo cosmetic surgery. Sample group of Thai women aged between 20 and 60 years.ai Province who Province, ergone cosmetic surgery at least 1 time, a toonce 360 people were systematically randomly selected. The instrument was a 5-level estimation questionnaire, 1 copy, with a reliability value of the questionnaire equal to .964. Resto.964esults It was found that 1) trust in entrepreneurs Service quality The marketing mix and decisions for cosmetic surgery are at a high average level and 2) level,t in enttrustneurs Service quality and the marketing mix has a directhavefluence on the decision to have cosmetic surgery among women in Chiang Mai Province, Thailand. Therefore, beauty business entrepreneurs must build trust. Providing quality service reasservice andproducts and prices To make more Thai women decide to have cosmetic surgery.