Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen di Aplikasi Marketplace Shopee (Studi Kasus Pada Mahasiswa Jurusan Pendidikan Ekonomi Universitas Negeri Gorontalo)

This research aims to determine the effect of product quality on consumer satisfaction in the Shopee marketplace application among students of the Department of Economic Education, Gorontalo State University. This study uses a quantitative approach. The data used is primary data obtained from distributing questionnaires to students majoring in economics education. The number of samples drawn in this research was 90 respondents. The analytical method used is simple linear regression analysis. The results of the research show that product quality has a positive effect on consumer satisfaction in the Shopee Marketplace Application among students majoring in Economic Education, Gorontalo State University. From the results of calculating the coefficient of determination, it shows that R squere is 0.891, which means that 89.1% of the variability regarding Consumer Satisfaction in the Shopee Marketplace Application can be explained by Product Quality, while the remaining 11% is influenced by other variables that were not studied.