SOSIALISASI PENGEMBANGAN POTENSI WISATA PITKANO MENUJU DESA TUJUAN WISATA DI DESA SIBANGGEDE

Based on observations and field surveys in Sibanggede Village, Abiansemal District, Badung Regency has the potential for a tourist attraction, namely pitkano water sports, this tourist area uses the Tukad Ayung river path as a vehicle for pitkano activities. Pitkano Tourism is a means of promoting the Tourism Destination Village to attract tourists so as to grow the economy of the Sibannggede Traditional Village community. However, from the results of the interview, it was found that the management needs information related to the advantages and disadvantages along the pitkano route, this will affect the readiness of Sibanggede Village to become a tourist destination area (DTW) in the coming year. The efforts taken to solve these problems are to create the right media and means of socialization. This decision takes into account the cost aspect and the latest trends in public communication. Thus, it was decided that socialization would be carried out through the creation of adventure genre videos that would emphasize the main selling point of this potential for piccanoe tourism through the visual values of Tukad Ayung as a trial route as well as excitement or excitement in its implementation. And in addition to reviews of experiences from trial participants related to advantages or disadvantages during the activity.