PENGEMBANGAN PRODUK OLAHAN IKAN LAUT MELALUI PENGUATAN KELOMPOK MASYARAKAT PADA DESA ADAT PESINGGAHAN, KECAMATAN DAWAN, KABUPATEN KLUNGKUNG

The local wisdom of coastal communities is one of the potential for supporting survival amidst limited capital and fishing equipment. Local wisdom, one of which is from natural resources, has the potential to support the improvement of the fishermen's economy. Utilizing local resources by managing fish products into processed products is one of the fishing communities' efforts to develop local potential based on local wisdom. Apart from natural potential in socio-cultural terms, namely the sea picking tradition and knowledge of the fish season calendar, it is also a form of local wisdom from the fishermen of the Pesinggahan Traditional Village which is used to maximize the productivity of marine products. These external factors also encourage the development and production of local products, especially the management of processing marine products into processed products from fishing families. Management developed through efforts to form MSMEs using SWOT analysis to develop local products. These processed products include mackerel fish crackers, smoked fish, fish paste, and dried fish. The results of this research show that the local productivity of the Pesinggahan Village fishing community is maintained because the management is carried out using an integrated work system even though it is very simple and traditional. The efforts made in this research are improvements to build MSMEs through the participation of fishing families which are currently maintained so that local products become regional characteristics. Integrated marine product management can improve the economy of fishermen in meeting their living needs.