The impact of social media on consumer behavior

This study analyzes the impact of social media on consumer behavior focusing on the role of influencers, advertisements, and social interaction. The research aims to provide new insights on how companies can use social media as an effective marketing tool.

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Institutions

Publication Details

Journal
International Journal of Financial Administrative and Economic Sciences
Published
2024-10-28
DOI
https://doi.org/10.59992/ijfaes.2024.v3n10p15
Citations
16
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
3.40
Controls
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article

The impact of social media on consumer behavior

Faisal Aljudayi, Asmaa Abuanza
16 citations
International Journal of Financial Administrative and Economic Sciences
Digital Marketing and Social Media
3.40
article

The impact of social media on consumer behavior

Faisal Aljudayi, Asmaa Abuanza
article en
16 citations

Abstract

This study analyzes the impact of social media on consumer behavior focusing on the role of influencers, advertisements, and social interaction. The research aims to provide new insights on how companies can use social media as an effective marketing tool.

International Journal of Financial Administrative and Economic SciencesVol. 3(10)
United Arab Emirates University (AE)
Openalex Percentile: Top 7%
Digital Marketing and Social Media
3.40
DOIOpen Access PDFOpenAlex
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The impact of social media on consumer behavior — Faisal Aljudayi, Asmaa Abuanza · International Journal of Financial Administrative and Economic Sciences (2024) | TGRS Research Map | TGRS