Big Data in Tourism: A Bibliometric Analysis (2014-2024)

The emergence of big data and its related technologies has brought about novel economic models, industry phenomena, and relational networks, instigating revolutionary changes with significant value for tourism sustainability. This study conducts a bibliometric analysis of 212 articles (2014-2024) on big data in tourism from the Web of Science (WoS) Core Collection database, aiming to create a knowledge map based on big data in tourism. This study utilizes VOSviewer software to carry out citation analysis, co-citation analysis, co-authorship analysis, and keyword co-occurrence analysis, revealing trends in publications, national contributions, influential journals and authors, author collaborations, as well as the conceptual structure and research trends in the field of big data in tourism. The findings indicate a concentration of research in seven areas: machine learning, social network analysis, sustainability, tourism demand forecasting, artificial intelligence, smart tourism, and text mining techniques. The research has focused on emerging hot topics since 2022, including destination image, COVID-19, topic modeling, and urban tourism. This study maps the knowledge of big data in tourism, elucidates the academic evolution in this field, and offers future research directions for scholars in the domain.