Sustainability in European luxury tourism companies: an analysis of practices and managerial perspectives

Purpose This paper aims to present findings from a preliminary study aimed at investigating sustainability practices and managerial perceptions within European luxury tourism companies. The study addressed two key research questions: What is the present state of sustainability practices in the luxury tourism sector? What are the managers' perspectives and the prevailing trends in the adoption of sustainable approaches? Design/methodology/approach The study used a mixed methods approach to gather data from a diverse range of European luxury tourism companies. The survey and the interview of companies’ representatives encompassed various organisational types engaged in different tourism activities, allowing for a comprehensive exploration of sustainability practices within the sector. Organisational characteristics, such as size, turnover and location, were considered to ensure a representative sample. Findings The findings of the study reveal a robust commitment to environmental, social and economic sustainability across the luxury tourism industry. Despite variations in organisational characteristics, including size, turnover and location, the study identified a lack of significant differences in sustainability practices, indicating a noteworthy homogeneity within the sector. The findings also show that a high percentage of companies hold sustainability certifications and share an emphasis on authenticity, local engagement and economic profitability. Research limitations/implications The study's sample size may limit the generalisability of the findings. A larger sample size would enhance the study's robustness and allow for more comprehensive insights into sustainability practices within the luxury tourism sector. The study's focus on European luxury tourism companies may limit its applicability to other regions or contexts. Originality/value This study contributes to the existing literature by providing insights into sustainability practices and managerial perspectives within the European luxury tourism sector. The study offers original insights into the current state of sustainability in luxury tourism and highlights opportunities for further research and refinement of sustainability initiatives within the sector.