Do generation Z students read? Reading habits of the students of Dhaka University

Purpose The proliferation of digital tools and instant access to information has diversified reading habits among Generation Z (Gen Z) students. The primary objective of this study is to examine the reading habits of Gen Z students at Dhaka University. Design/methodology/approach A survey questionnaire method was employed to collect data from 354 university students. We collected research data through printed questionnaires, and randomly selected students to answer survey questions. A total of 500 printed questionnaires were distributed to the seminar library, university hall library and Dhaka University library. Additional efforts made to engage students in classrooms. Findings Students prefer printed materials, particularly fiction and enjoy reading at home. The majority have emerged as dormant readers and prefer using mobile phones for reading. Hobbies and interests have been identified as significant influencers in shaping reading habits. Promoting a reading culture, improving access to books, integrating technology, expanding fiction collections, creating engaging content and tailoring outreach strategies are key steps to enhancing the reading habits of the Gen Z students in Bangladesh. Social implications These findings provide valuable guidance for policymakers and educators seeking to foster effective reading habits among students by aligning strategies with their preferences and needs. Originality/value This study offers original insights into the reading habits of Gen Z students at Dhaka University, focus on enhancing library collections, particularly in fiction literature, addresses challenges such as space constraints and reflects innovative approaches to fostering improved reading habits among students.