Comparative analysis of the image of a Chinese migrant in the Chinese mainland media and the media of Chinese emigration

The research presents a comparative analysis of the image of a Chinese migrant in the mainland Chinese media and the media of Chinese emigration. The research is based on the study of the content of publications such as The People's Daily and Xinhua on the one hand, and emigrant media, including The World Journal and The Epoch Times, on the other. The aim of the study is to identify differences and similarities in the representation of Chinese migrants, as well as to assess the influence of the political and cultural context on the formation of their image. In the Chinese mainland media, migrants are often presented as successful and patriotic representatives of the nation, keeping in touch with their homeland, which corresponds to China's "soft power" strategy. The expatriate opposition media is also biased in shaping the image of the Chinese migrant, often labeling migration as political rather than economic. The object of the study is the materials of the Chinese mainland and migrant media on the issues of Chinese emigration in the period 2023-2024. The subject of the study is the image of a Chinese migrant in the Chinese media. The methodology of this study includes content analysis and quantitative analysis of Chinese news media texts. As a result of the conducted research, the main similarities and significant differences in the representation of Chinese migrants in mainland Chinese media and emigrant media were revealed. The image of a migrant in the Chinese mainland media is formed within the framework of state propaganda, with an emphasis on patriotism and the preservation of cultural ties with the Motherland. Migrants are portrayed as successful representatives of the Chinese nation, keeping in touch with China and promoting its interests abroad. This reflects China's state policy of strengthening "soft power" and supporting the diaspora for economic and cultural influence in the international arena. The expatriate opposition media are also biased in shaping the image of the Chinese migrant, often labeling migration as political rather than economic. On the other hand, independent expatriate media such as the World Journal reflect more diverse and often critical points of view, highlighting the problems of migrant integration, discrimination and the complexities of life in another country. Independence from the Chinese authorities allows these media to focus on practical issues, avoiding political bias.