BASIC PRINCIPLES OF FORMING THE ORGANIZATIONAL AND ECONOMIC SUPPORT FOR THE INNOVATIVE DEVELOPMENT OF ENTERPRISES IN THE TRANSPORT SECTOR

. . , , . . , , - Complex and unpredictable circumstances facing the transport sector as a core component of the economy compel organizations involved in cargo and passenger transportation and providing related transport services to actively transform to maintain viability. To successfully adapt to new realities, businesses need to focus on implementing cutting-edge technologies and ensuring the flexibility of core processes. In this context, the importance of innovative development in the activities of transport enterprises cannot be underestimated, as innovations provide the necessary flexibility and adaptability, which are critically important in a rapidly changing market environment. The article aims to define the fundamental principles for forming the organizational and economic support for the innovative development of enterprises in the transport sector. The study emphasizes that transport enterprises ensure innovative development through innovations in the design of new vehicles and systems, optimization of transport processes, enhancement of energy efficiency, and improvement of road safety. It has been demonstrated that innovative development is not possible without proper organizational and economic support, which performs the function of sustaining focus on internal processes that promote innovative activities, as well as on external factors that create conditions for its activation. In the development context, such a focus means identifying the most important aspects of an issue or question to concentrate resources, time, and effort to achieve maximum effectiveness or results. It has been established that transport enterprises require organizational and economic support for innovative development, which will exist as a set of dynamic measures aimed at creating and maintaining conditions that directly influence the potential for enhancing competitiveness, the potential for increasing operational efficiency, reducing negative environmental impact, and meeting the rising needs of customers. As a result of the study, attention has been drawn to the appropriateness of distinguishing the following basic components of organizational and economic support for the innovative development of transport enterprises: strategic planning, innovative culture, innovation financing, and research and development activities.