Designing a Digital Interactive Simulation for Teaching Business Analytics, Strategy, and Economics

Students can experience a challenging period of adaptability as they transition from high school to college class activities. As such, students can potentially lose interest in studying entrepreneurial economics, which often leads to difficulties in choosing the academic path that can fulfill their learning enthusiasm as they debut their college journey. The use of an educational game can potentially spark students’ interest in the study of entrepreneurial economics. This research study explores the functional areas in the design of an educational game and the theoretical framework supporting the use of a digital interactive business simulation to facilitate the practical understanding of processes involved in strategic decisions and business analytics in the study of entrepreneurial economics.