An Investigation of the Barriers and Drivers for Implementing Green Supply Chain in Malaysian Food and Beverage SMEs: A Qualitative Perspective

The food and beverage (F&B) sector in Malaysia is experiencing rapid growth, largely driven by small and medium-sized enterprises (SMEs). However, many Malaysian F&B companies are encountering challenges when it comes to adopting environmentally friendly practices to enhance their environmental performance. This research aims to pinpoint the obstacles that hinder the implementation of Green Supply Chain Management (GSCM) in the F&B industry and to identify the drivers that influence companies' adoption of GSCM initiatives. Data was gathered through semi-structured interviews with 10 individuals from five different F&B SMEs (Companies A, B, C, D, and E) using a qualitative methodology. The data was analyzed using ATLAS.ti version 10, and themes were identified through coding. The study's findings revealed that a lack of knowledge and information sharing presents the most significant barrier to GSCM implementation, as there is insufficient awareness and dissemination of green concepts and practices among SME employees and consumers. Information sharing is crucial for facilitating green activities and promoting collaboration within the supply chain. Additionally, green manufacturing was identified as the most important driver in encouraging environmentally friendly practices among the top five drivers. SME companies need to find a balance between production performance and meeting sustainability requirements. Understanding the barriers and drivers of Malaysian F&B SMEs will enable practitioners to make well-informed decisions regarding GSCM implementation, ultimately enhancing the performance of the F&B industry and ensuring a sustainable food supply.