AI-Driven Personalization in Financial Services: Enhancing Customer Experience and Operational Efficiency

This article explores how emerging technologies are influencing personalization in the financial services sector. Personalized services enhance customer experience and promote financial inclusion. By leveraging big data and AI, financial institutions can collect and analyze customer data to offer tailored services. AI-driven analytics provide real-time insights for financial modeling, risk management, and automation. The integration of machine learning structures in financial services to meet individual customer needs, ensuring product customization. Emerging technologies promise greater accuracy and personalization, driving better financial outcomes within the industry. This technological advancement is crucial for the modern financial landscape, enhancing performance and customer satisfaction.

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Publication Details

Journal
Journal of Economics Management and Trade
Published
2024-11-08
DOI
https://doi.org/10.9734/jemt/2024/v30i111249
Citations
2
Primary Topic
Big Data and Business Intelligence
Type
article
Field-Weighted Citation Impact
1.06
Controls
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article

AI-Driven Personalization in Financial Services: Enhancing Customer Experience and Operational Efficiency

Manoj Kumar Vandanapu
2 citations
Journal of Economics Management and Trade
Big Data and Business Intelligence
1.06
article

AI-Driven Personalization in Financial Services: Enhancing Customer Experience and Operational Efficiency

Manoj Kumar Vandanapu
article en
2 citations

Abstract

This article explores how emerging technologies are influencing personalization in the financial services sector. Personalized services enhance customer experience and promote financial inclusion. By leveraging big data and AI, financial institutions can collect and analyze customer data to offer tailored services. AI-driven analytics provide real-time insights for financial modeling, risk management, and automation. The integration of machine learning structures in financial services to meet individual customer needs, ensuring product customization. Emerging technologies promise greater accuracy and personalization, driving better financial outcomes within the industry. This technological advancement is crucial for the modern financial landscape, enhancing performance and customer satisfaction.

Journal of Economics Management and TradeVol. 30(11)
Andhra University (IN)
Reduced inequalities
Openalex Percentile: Top 16%
Big Data and Business Intelligence
1.06
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AI-Driven Personalization in Financial Services: Enhancing Customer Experience and Operational Efficiency — Manoj Kumar Vandanapu · Journal of Economics Management and Trade (2024) | TGRS Research Map | TGRS