Research on the Transformation of Aesthetic Paradigms in Chinese Animation in the New Media Era

With the advent of the new media era, the platforms for disseminating animation art have expanded, raising higher demands for the precision of animation itself. This expansion has, to a certain extent, enriched and altered the aesthetic characteristics of animation, leading to a fundamental shift in its aesthetic paradigms. A paradigm refers to an example or model that possesses temporality, universality, and normativity. In the history of aesthetics, aesthetic paradigms are not static; they evolve in response to societal influences. New aesthetic paradigms integrate and transcend old ones, creating a continuous cycle. This paper first elaborates on the concepts of the new media era and aesthetic paradigms, then analyzes the evolution of aesthetic paradigms in Chinese animation in the new media era. The study aims to enhance the international cultural competitiveness of Chinese animation and provide a reference for promoting national spirit and unique Eastern aesthetics.