The Influence of Digital Trading Applications on Financial Markets

The word "fintech" refers to a new technology that aims to make financial services better and more automated. Investment management, retail banking, artificial intelligence, block chains, mobile payments, stock trading, and other industries are increasingly included in the fintech sector. With today's high-tech electronic trading on the stock exchange, ordinary investors can purchase or sell shares in a matter of seconds, giving investors the opportunity to efficiently perform their research before investing in equities. This paper, thus, talks about the emergence of fintech, which has led to the development of various mobile trading applications like Zerodha, Grow, Upstox, Angel Broking, etc. These apps have become popular among young investors in recent years because of their low-cost broking services. In this study, both primary and secondary data have been used. Primary survey-based research has been used to know the experiences of people belonging to different age groups on trading apps, and secondary data for statistical figures and other factual points has been used from verified stock exchange data and websites of trading apps. This paper will also shed light on the various seamless services offered by such broking applications, which have drastically changed the way the market functions. Investors could easily browse through the available investments, order what they wanted, and manage their portfolio with a single tap from their phone, making adjustments right away. The paper will go on to explain how stock trading applications have affected the financial markets by encouraging an increasing number of people to participate in the process of constructing economies by trading in financial assets. The report can assist policymakers in determining the advantages and hazards of using these new technologies, as well as the repercussions of their use. It offers legislative recommendations that are meant to encourage the use of AI in finance while making sure that its application is consistent with fostering market integrity, financial stability, and competition while safeguarding financial consumers. To support and encourage the use of responsible AI, emerging dangers from the deployment of AI techniques need to be detected and mitigated.