Perception of Students Towards Tech-enabled Startups: A Case of J&K UT

The research study on Perception of students towards tech-enabled startups in Jammu and Kashmir” has been conducted in Kashmir region of Jammu and Kashmir. The study is based on primary as well as secondary data collection and used descriptive and exploratory research models for conducting the survey among the respondents. This study delves into the nuanced perceptions of students in Jammu and Kashmir regarding tech-enabled startups, shedding light on the factors influencing their perception towards entrepreneurship. The study garnered responses encompassing a diverse age range. Notably, 56.7% of respondents were male, and 43.3% were female. The respondents hailed from various academic institutions, with SK University of Agricultural Sciences and Technology of Kashmir, University of Kashmir, and Central University of Kashmir being the prominent contributors. Educational backgrounds varied, with predominantly 74.6% in undergraduate, the research unveils a tech-aware demographic. Awareness levels regarding government initiatives and incubation centres varied, indicating a need for improved information dissemination. The results indicated and depicted a moderate awareness of tech-enabled startups (55.2%), with varied exposure levels. Challenges in accessing information on government initiatives and incubation centres were evident, emphasizing the need for improved information dissemination. The study also revealed that students expressed diverse views on the impact of startups on the local economy and job market. University support for entrepreneurship garnered mixed responses, and 53.7% affirmed the importance of the inclusion of entrepreneurship subject in curriculum. Family and peer influence on entrepreneurial perceptions reflected varied attitudes. While 35.8% believed their parents were positively inclined, 52.2% were uncertain about their friends' views on entrepreneurship as a logical choice. While 46.3% engaged with tech-enabled startups, a majority remained unconnected to incubation centres (83.6%). This concise study offered crucial insights, suggesting areas for targeted support in fostering a vibrant entrepreneurial ecosystem.