International Student Mobility: Pushing-Pulling Factors for International Students

International student mobility (ISM) has been considered as a key factor for many higher education institutions (HEIs) in terms of benefits that it generates. Recent literature highlights the influence of ISM in the reconfiguration of the form of educational system making it more competitive and attractive for international students. In this regard, students are paying attention to the opportunities and benefits that an international student mobility programme, such as the Erasmus programme offers. Nevertheless, it is important to take in consideration challenges and barriers that international students have to cope during their study experience abroad. The aim of this study is to analyse which are the pushing and pulling factors for international students when choosing a country as the abroad study destination. An online survey is used to Albanian international students that has previously experienced ISM programme and are currently experiencing ISM programme abroad. Findings offer important insights on understanding factors that impact international students’ decision when choosing a foreign country as a study destination. This study offers contribution in enriching the existent literature on ISM and in particular on the decision-making of international students from a developing country perspective. The study’s implications suggest that higher education institutions can boost their global attractiveness and competitiveness by addressing the key factors influencing international students’ decisions, as identified in this study. Received: 20 July 2024 / Accepted: 20 September 2024 / Published: 05 November 2024