Strategic Considerations for Small Businesses: Selecting the Optimal E-commerce Platform

Choosing the right e-commerce platform is crucial for small businesses seeking to expand their market presence and streamline operations. This paper explores the key factors influencing platform selection, such as usability, scalability, flexibility, and cost, while applying the Technology Acceptance Model (TAM) and Resource-Based View (RBV) frameworks to analyze platform adoption. The study focuses on Shopify, WooCommerce, and Amazon Marketplace, comparing their impact on business growth, customer satisfaction, and operational efficiency. Additionally, the paper discusses emerging trends, including artificial intelligence (AI) and automation, offering practical insights for small businesses looking to optimize their digital strategies and gain a competitive edge