Empirical Study on the Pottery Environment and its Contribution to the Economic, Cultural and Institutional Growth of the Community of Huancas, Amazonas, Peru: An Analysis with Smart Pls

This study focuses on analyzing how the pottery environment contributes to the economic, cultural and institutional growth of the community of Huancas, Amazonas, Peru. The research has a non-experimental approach at a descriptive correlational level. A total of 35 pottery families participated in the survey and the data collected were analyzed in SPSS and Smart PLS 4.0 statistical programs. The results indicate that the pottery field in the community of Huancas has contributed positively to economic, cultural and institutional growth (0.942; 0.935 and 0.915) respectively; this work represents the cultural identity of the community, based on the regular production of pots for cooking food and a great variety of vessels, with women being the main protagonists of these crafts (85.7%). In addition, the results indicate that pottery has promoted experiential rural tourism in the community, thus playing a fundamental role in the daily life of the community's artisan families. This study highlights a little-studied aspect of pottery making, and the results will guide decision-making in the management and promotion of this traditional activity, relating it to other activities such as tourism. Received: 12 July 2024 / Accepted: 31 October 2024 / Published: 05 November 2024