ChatGPT Integration in Business Schools among Selected Higher Education Institutions: A Proposed Strategic Programs

This study investigated faculty perspectives on integrating ChatGPT into business school curricula at five universities in Manila, addressing a gap in understanding faculty acceptance, influencing factors, and challenges. Specifically, the research examined acceptance levels, key influences (perceived usefulness, social influence, innovation characteristics, and psychological needs), and barriers to implementation. A descriptive quantitative research design was employed, utilizing structured surveys with statistical analyses including correlation, regression, independent t-tests, and One-Way ANOVA. Findings revealed a generally positive faculty acceptance of ChatGPT integration, with significant correlations between perceived usefulness and social influence (r = 0.68, p < 0.01) and between innovation characteristics and psychological needs (r = 0.73, p < 0.01). Faculty acceptance also differed significantly based on experience levels (p < 0.05). Although integration is well-received, addressing critical challenges is essential for effective implementation. Recommendations include comprehensive training, robust data protection policies, ethical guidelines to prevent misuse, and a supportive environment to foster personalized learning and psychological support.