A Comparative Study of Factors Influencing ADAS Acceptance in Belgium and Vietnam

This paper focuses on the acceptance of ADASs in the traffic safety and human factor domain. More specifically, it examines the predictive validity of the Unified Model of Driver Acceptance (UMDA) for an ADAS bundle that includes forward collision warning, headway monitoring and warning, and lane-keeping assistance in Belgium and Vietnam, two substantially different geographical, socio-cultural, and macroeconomic settings. All systems in the studied ADAS bundle are located at the Society of Automotive Engineer (SAE)-level 0 of automation. We found moderate acceptance towards such an ADAS bundle in both countries, and respondents held rather positive opinions about system-specific characteristics. In terms of predictive validity, the UMDA scored quite well in both countries, though better in Belgium than in Vietnam. Macroeconomic factors and socio-cultural characteristics could explain these differences between the two countries. Policymakers are encouraged to prioritise initiatives that stimulate the purchase and use of the ADAS, rather than on measures meant to influence the underlying decisional balance.