DIGITALIZATION OF MANAGEMENT AND MARKETING IN THE FIELD OF SERVICES

International Scientific Conference Formation of a new economic area: methodology, theory, practices : Conference Proceedings (September 20–21, 2024. Klaipeda, Lithuania). Riga, Latvia : Baltija Publishing, 246 pages.

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Publication Details

Published
2024-10-01
DOI
https://doi.org/10.30525/978-9934-26-471-9-37
Primary Topic
Business Strategy and Innovation
Type
article
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0.00
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article

DIGITALIZATION OF MANAGEMENT AND MARKETING IN THE FIELD OF SERVICES

Viktoriia Gorbanova
Business Strategy and Innovation
article

DIGITALIZATION OF MANAGEMENT AND MARKETING IN THE FIELD OF SERVICES

Viktoriia Gorbanova
article en

Abstract

International Scientific Conference Formation of a new economic area: methodology, theory, practices : Conference Proceedings (September 20–21, 2024. Klaipeda, Lithuania). Riga, Latvia : Baltija Publishing, 246 pages.

Openalex Percentile: Top 66%
Business Strategy and Innovation
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DIGITALIZATION OF MANAGEMENT AND MARKETING IN THE FIELD OF SERVICES — Viktoriia Gorbanova · (2024) | TGRS Research Map | TGRS