Do You Want to BeReal? Usage Intention and Well-Being for the Social Network BeReal

In contrast to conventional Social Network Sites, BeReal counteracts staged self-portrayal and aims for authenticity by posting a photo at an unannounced time within a short period. This study is the first to investigate drivers and barriers for using BeReal. Furthermore, this study successfully links BeReal usage intention to subjective well-being. Building on the Self-Determination Theory, the Unified Theory of Acceptance and Use of Technology 2, and specific particularities, a research model is validated by n = 657 consumers using partial least square structural equation modeling. The study contributes to the research intersection of SNS, technology acceptance, and effects on well-being.