UNLOCKING THE RELATIONSHIP BETWEEN ORGANIZATIONAL CITIZENSHIP BEHAVIOR AND EMPLOYEE PERFORMANCE IN THE SPORTS INDUSTRY: A HOLISTIC INVESTIGATION

In the course of the research, a total of 173 employees were questioned through the application of a random selection process. Surveys were utilized in order to accomplish the goal of gathering information for the specific study. For the purpose of determining the level of internal consistency that the instruments possessed, the researchers made use of the Cronbach alpha coefficient test. In order to accomplish the goals of this study, descriptive statistics were utilized. These data included percentages, frequencies, standard deviations, and averages. Additionally, inferential statistical approaches such as multiple regressions and correlation were utilized within the scope of the study. The outcomes of the research indicated that the degree of courtesy and politeness exhibited by workers had a positive and significant impact on the level of work performance they achieved. The results of the research indicate that there is a significant connection between higher levels of corporate citizenship and increased levels of productivity in the workplace. The findings of the survey indicate that employees working in the sport industry should be prepared to take on additional responsibilities, should be willing to provide assistance to new employees, should have a positive attitude, and should be able to accept workplace inconveniences. This is necessary in order to keep up with the advancements that have occurred in their own field and to improve the overall performance of the company. It is important for employees to have a conversation with their coworkers before taking any activities that could potentially have an impact on their fellow employees. They should also make every effort to avoid clashes with their teammates, as this is an extra factor that should be taken into consideration. It is of utmost significance that they refrain from making public their grievances and refrain from criticizing their coworkers. This is a matter of great importance. For the purpose of determining the precise nature and extent to which demographic determinants influence organizational citizenship behavior (OCB) components in connection to business outcomes, it is required to do additional study