Knowledge Tools for Communication and the Profit Motive

This article explores the limits and risks of the domination of the profit ideology outside the economic field, especially in universities and scientific research. The ideology of profit, which starts from relativist premises, justifies its domination by rejecting any kind of radical ideology. As such, the ideology of profit has a totalitarian character. Given that the market instrumentalizes both university training and scientific research, challenging the ideology of profit requires theories and methods that do not correspond to the logic of profit, but instead enable a radical critique of capitalism.