Survey and Analysis of University Students Awareness and Willingness to Disseminate Local Intangible Cultural Heritage

Intangible cultural heritage is the living presentation of the excellent traditional Chinese culture in the contemporary era, and is a vivid witness to the continuous inheritance of Chinese civilization. In recent years, both all sectors of society and favorable policies have attached great importance to cultural self-confidence and the protection of intangible cultural heritage. This paper sorts out the literature, analyzes the data from the aspects of cognition, limitations, transmission channels and communication effects of intangible culture in colleges and universities, and gives countermeasures and suggestions.