The Temple Check-in Craze : An Aesthetic Communication Analysis of Traditional Culture in the New Media Context

This article takes the phenomenon of temple check-in craze as the analysis object, and from the perspective of aesthetic communication, deeply explores the inevitability of combining traditional cultural communication with New media from the perspective of self media. Explored the reference signifi cance and existing problems of new communication paradigms for the dissemination of traditional cultural aesthetics, and proposed corresponding methods and ideas.