On the Integration and Application of New Media Technology and Advertising Design

In the new era, the rapid development of new media technology has injected new vitality and new impetus into advertising design. Realizing the integration of new media technology and advertising design can innovate advertising design ideas, improve advertising design effects, meet diversified advertising design needs, expand advertising communication channels, and promote the sustainable development of advertising design industry. Starting from new media technology, this paper analyzes the advantages brought by new media technology to advertising design, and discusses the specific application of new media technology and advertising design in combination with the actual situation, so as to provide reference and reference for advertising designers.