On the Inheritance and Communication of Chinese Dragon Boat Culture in the Context of Integrated Media

Dragon Boat Culture, with its profound historical significance and broad grassroots base, is closely linked to the development of the cultural industry and contemporary integrated media. Integrated media provides new channels for the dissemination of Dragon Boat Culture. Through online platforms, the diverse ritual content and rich cultural connotations of Dragon Boat Culture can be rapidly transmitted globally, attracting greater public attention. The dissemination and influence of digital media not only facilitate the better inheritance and promotion of China s Dragon Boat Culture but also enable it to integrate with high technology, creating new cultural and social values.