Research on the Application of the Fu Lu Shou Auspicious Patterns in Gift Packaging Design

In the profound connotation of Chinese culture, Fu Lu Shou (which symbolize happiness, wealth and longevity respectively in China s culture) auspicious patterns, with its unique symbolic significance and aesthetic value, has become an important element of the integration of traditional art and modern design. With the continuous development of the gift market, packaging design, as a key link in conveying cultural connotations and enhancing the value of goods, is receiving more and more attention. Based on this, the following application of the auspicious pattern in the gift packaging design is discussed for reference.