Li Nationality Intangible Cultural Heritage in the Development of Cultural and Creative Products Research

As one of the main indigenous nationalities in Hainan Island, the unique intangible cultural heritage of the Li nationality is an important part of the multicultural treasure house of the Chinese nation. This paper aims to explore the li intangible culture in the product development application and research, through the analysis of li traditional spinning weaving techniques, rattan art, li silver and other intangible cultural connotation and artistic characteristics, put forward the use of modern design concept and technology for product development strategy, in order to protect and inheriting li intangible culture provide new ideas and methods.