The Role of Creativity and Innovation in Behavioral Economics- A Heuristic Research on Academician for Sustainable Development Goals

Aims: With an emphasis on promoting behavioral economics through cognitive methods in academic settings, the research investigates how creativity and innovation impact academicians' use of heuristics to improve decision-making and academic production. It draws attention to the promise of heuristic research in the future, especially in terms of utilizing AI, interdisciplinary teams, and cutting-edge instruments to enhance academic creativity and decision-making. Academicians can overcome cognitive biases with the aid of personalized decision-making tools, global viewpoints, and longitudinal studies. Method: The study gathered responses from 210 participants (160 men and 50 women) by surveying 46 academicians in India who work in both government and private universities using a descriptive cross-sectional approach. The Relative Index of Importance was employed for data analysis and sentiment evaluation regarding heuristic research. The results showed that academics with more than ten years of expertise in conventional instruction have effectively transitioned to heuristic learning environments, using innovative techniques to enhance online instruction and transform teaching methodologies. Results: Heuristic education research emphasizes active participation, encourages inquiry, discovery, and problem-solving, and greatly improves the learning process. Through practical applications, this approach promotes critical thinking, creativity, and long-term knowledge retention. According to the survey results, programs that foster creativity and invention are valued by 75% of academicians, and they also significantly increase abilities like time management and adaptability. There are still issues, though, as 56% of respondents said they had trouble coming to wise decisions and 44% said they had trouble coming up with answers. The study suggests that in behavioral economics, heuristic research demands imagination and hard work to tackle difficult issues. By combining simulation, experiment-based approaches and encouraging interdisciplinary cooperation, it can promote quality education, scholarly advancement and offer useful answers to socioeconomic problems.