A Successful Model of Community Enterprise Entrepreneurship: Strengthening the Wang Doem Community in the New Normal of the Covid-19 Pandemic for Sustainable Development Goals

Objective: The objective of this study was 1) to examine the entrepreneurial competencies of community enterprises in the New Normal of the COVID-19 pandemic and 2) to investigate the relationship model between Entrepreneurial Competencies and the Success of Community Enterprises. Theoretical Framework: The framework emphasized three factors, including Entrepreneurial Competencies, Internal Integration, and External Integration that influence the Success of Community Enterprises, measured through financial performance, customer satisfaction, internal processes, and learning and growth. Method: A mixed-methods approach was employed. Quantitative data were collected from 235 community enterprises through questionnaires targeting presidents of the enterprises. Structural Equation Modeling (SEM) were employed for analysis. Qualitative data from interviews with 27 entrepreneurs in nine Wang Derm communities were analyzed using content analysis. Results and Discussion: The research identified six key entrepreneurial competencies: opportunity, relationship, conceptual, management, strategic, and commitment competencies. Entrepreneurial competencies and Internal Integration significantly enhance Success of Community Enterprises, while Internal Integration as a mediator strengthens the total influence effects of Entrepreneurial Competencies on the Success of Community Enterprises. Research Implications: This study underscored the importance of Entrepreneurial Competencies on the Success of Community Enterprise in the New Normal of COVID-19. It suggested focusing on opportunity and relationship competencies in training programs and enhancing integration strategies. The model provides sustainable guidance for policymakers on decent work and economic growth (SDG 8). Originality/Value: This study addressed a gap in entrepreneurship research by identifying six entrepreneurial competencies that enhanced the success of Community Enterprises in the post-COVID-19 era, providing practical insights for strengthening customer, supplier, and community relations.