Determinants of the Voluntary Social Insurance Participation Intention of Employees in Hanoi

This study aims to assess the impact of factors on Vietnamese workers' intention to participate in voluntary social insurance. Through a quantitative research approach, data collected from 532 workers was analyzed to evaluate the influence of factors, including attitude towards insurance participation, subjective norms, perceived behavioral control, voluntary social insurance policies, and policy communication on the intention to participate in voluntary social insurance. Research findings indicate that four out of five factors positively impact the intention to participate in voluntary social insurance. Based on these findings, the study proposes recommendations and solutions to enhance Vietnamese workers' intention to participate in voluntary social insurance. Keywords: Voluntary social insurance, Theory of planned behavior (TPB), Intention to purchase DOI : 10.7176/EJBM/16-8-01 Publication date : October 30th 2024