The influence of a gender equality course in tourism on university students’ SDG knowledge, attitude and practice (KAP)

Purpose The purpose of this study is to examine the influence of an online course on gender equality in tourism on the knowledge, attitudes and practices (KAP) of students concerning sustainable development goals (SDGs) at two universities in Spain and Mexico. Design/methodology/approach The study uses 38 online qualitative surveys administered to participants both before and after the university online course. The methodology incorporates the three variables of the KAP model: knowledge, attitudes and practice. Findings Following the online course, disparities in knowledge levels were observed, accompanied by positive shifts in attitudes and practices toward SDG 5 among university students from Mexico and Spain. The results suggest that a positive initial attitude markedly enriches the learning experience, even without extensive preexisting knowledge and notably increases the likelihood of participants engaging in practical actions postcourse completion. Practical implications The study proposes an innovative framework for designing SDGs-oriented training courses within university settings. Additionally, it outlines a pathway by which enhancements in knowledge, attitudes and practices related to SDGs, with a focus on SDG 5, empower students to act as catalysts for societal change. Originality/value This study presents a novel application of the KAP model’s variables in analyzing the results of a university course within the tourism sector. It underscores the essential role of expert-led instruction using real-life case studies for SDG education, providing fresh perspectives on augmenting the contribution of higher education to sustainable development.