Cross-Cultural Comparisons for the Analysis of Disinformation in a Geopolitical Context: Case of Ukraine

Cross-cultural comparisons are a valuable tool for analysing disinformation in a geopolitical context due to the increasing interconnectedness of the world and the spread of information across different cultures and societies. By examining how disinformation campaigns manifest and are perceived in various cultural contexts, researchers can gain insights into the underlying motives, tactics and effects of such campaigns. Disinformation has become a systemic challenge to society due to a combination of disruptive technological, political and sociological transformations of social spheres in a very short period. In addition, the geopolitical zeitgeist, which focuses on the vulnerability of democracies to structural changes in the security order and the risks of global interdependence, reinforces the tipping point effect.